Payment Logos on Banners Boost User Registration in Canada

Payment Logos on Banners Boost User Registration in Canada

In the world of iGaming, first impressions matter immensely. The welcome banner is crucial as it showcases what is on offer for new players. Often, it presents welcome packages and recognisable characters tailored to specific regions. This was the case during a recent launch in Canada.

The Importance of Payment Logos

Upon beginning operations, support teams noticed numerous enquiries from unregistered users about Interac's availability as a payment option. While the logo was present in the site's footer, only a small fraction of users accessed this information.

The Simple, Effective Solution

In response, a graphic designer suggested featuring the Interac logo directly on welcome banners. This straightforward change allowed new players to immediately identify familiar and preferred payment methods, reducing the need for support enquiries on this issue.

Improved Metrics and User Experience

After updating the banners, Visit2Reg increased by 0.7% and Reg2Dep by 0.4%. Although these improvements cannot be solely attributed to the logo addition without an A/B test, no other changes to the product or funnel were identified. Consequently, user queries regarding Interac were significantly reduced.

Conclusion

For new players, seeing relevant geo-specific payment options is potentially more impactful than the allure of welcome bonuses or popular slots. While conclusive evidence of the logo's impact on metrics is absent, its display aligns with a rationale: visibility enhances user confidence and decision-making.

Source: @igamingceo Telegram