Should iGaming Product Managers Play in Online Casinos?

Should iGaming Product Managers Play in Online Casinos?

The article discusses whether an iGaming Product Manager (iPM) should personally play in online casinos to better understand the product from a user perspective. It emphasises that this practice should be approached responsibly, viewing gambling strictly as entertainment.

The Dual Perspective

iPMs view the casino through dashboards, data, and work tasks, while players see it as a recreational activity. Features that appear clear to the iPM may confuse real users, potentially leading them to abandon the site. To truly grasp their product’s strengths and weaknesses, product managers are encouraged to experience all major player journeys, including registration, deposit, gameplay, gamification, customer support, withdrawals, and bonuses, firsthand. This hands-on approach provides valuable insights that can drive business-boosting decisions.

Evaluating the Competition

Managers are also urged to test out competing brands. Experiencing rivals’ onboarding, gamification, deposit flows, and communication strategies allows an iPM to compare and draw inspiration or identify pain points. For example, testing how competitors attempt to re-engage inactive users or facilitate withdrawals can reveal areas for internal improvements.

Institutionalising Insights

Some companies institutionalise this practice, compensating iPMs for deposits at rival sites and allowing them to keep any winnings. However, the importance of responsible gambling is reiterated: today’s win doesn’t guarantee future success. Product managers are reminded to prioritise player well-being, observe responsible gambling rules, and adopt the player’s viewpoint to make more informed product decisions.

Source: igamingceo Telegram