10 Companies to Keep an Eye on at SBC Summit Portugal 2026

SBC Summit Portugal isn’t exactly short on companies to look at.

Hundreds of exhibitors will be there, spread across sports betting, casino, payments, platforms, data and everything in between.

The real challenge will be deciding where to spend your time.

So, rather than attempt to rank the biggest names in the room, we picked 10 companies worth putting on your radar.

Some are established industry heavyweights. Others are making interesting moves in areas that tell us something about where iGaming is heading.

Here’s where we would start.

1. Digitain

Digitain arrives in Lisbon with a fairly broad operator proposition, spanning sportsbook, casino, virtual sports and platform technology.

The more interesting part, however, is the scale behind the sportsbook operation. Digitain says its platform supports more than 100,000 monthly events and serves more than 180 partners, backed by a team of more than 5,000 people.

That makes its stand worth a look if you want to see how an established supplier is bringing multiple parts of the operator stack together rather than treating sportsbook as a standalone product.

Find them: C218

2. Soft2Bet

Soft2Bet is worth watching for a slightly different reason: it has spent a lot of time working on the mechanics of player behaviour.

Its MEGA product and gamification-led approach put player motivation, retention and behavioural design firmly into the conversation around sportsbook and casino platforms.

This year, the company is also bringing back its Player Experience Academy at SBC Summit, with a programme focused on player experience, compliance and sustainable growth.

That makes Soft2Bet one to watch if you are interested in what happens when product design moves beyond simply giving players more things to click.

Find them: C411

3. EGT Digital

EGT Digital is one of the more interesting names to watch if your attention is on the platform side of the industry.

The company brings together sportsbook, casino, aggregation and platform capabilities, while also pushing further into retail technology with its self-service betting terminal offering.

That combination matters because the online/offline divide is becoming less useful as a way of thinking about modern betting businesses.

Digital products are increasingly finding their way into retail environments, while retail operators are borrowing ideas from online.

EGT Digital is operating right in that overlap.

Find them: A201, A206 and A301

4. BetConstruct

BetConstruct has been around long enough that it is easy to take its presence at an event like SBC for granted.

The company remains one of the larger platform and turnkey technology providers in the market, covering sportsbook, casino, live casino, payments and other parts of the operator stack.

At a show where everyone’s talking about the next thing, there’s something useful about looking at companies that have spent years dealing with the less glamorous reality of actually running gaming businesses across markets.

Find them: C211

5. SOFTSWISS

SOFTSWISS has been building out a broader ecosystem rather than staying in a single product lane.

Its current portfolio covers a Game Aggregator, Sportsbook Platform, Casino Platform and Prediction Markets Platform, with the company reporting more than 1,500 brands and 40,000 games across its ecosystem.

There is another reason to stop by this year.

SOFTSWISS is launching its fifth annual iGaming Trends report at SBC Summit Portugal, looking ahead to 2027 and examining which industry shifts are likely to stick around, and which ones might not.

Find them: B501 and C422

6. Sportradar

If you want to understand where sports betting, data and media are heading, Sportradar is difficult to ignore.

The company sits at an increasingly interesting intersection between sports, technology, media and betting.

That positioning will be relevant in Lisbon, where Sportradar founder and CEO Carsten Koerl will join Michael Jordan and DraftKings CEO Jason Robins on the Super Stage to discuss the evolution of sports, technology, media and fan engagement.

There is also the less glamorous but arguably more important question: how much of the modern betting product is ultimately being built around data?

Sportradar is a good place to look for the answer.

Find them: C431

7. Altenar

Altenar is another company worth keeping in view if sportsbook technology is on your SBC agenda.

Its focus is firmly on sportsbook infrastructure, with a proposition built around giving operators the technology and tools to build and manage betting products across markets.

What makes Altenar particularly relevant to Lisbon is the increasingly global nature of the event itself. The company describes SBC Summit as a gathering attracting more than 25,000 professionals from major markets around the world.

In other words, this isn’t simply a European sportsbook conversation anymore.

Find them: C311

8. Playtech

Playtech is one of those companies that gives you a useful view of how much the industry has changed.

From its long-standing position in casino and gaming technology to its broader platform and content offering, Playtech has had a front-row seat for several generations of iGaming.

Its presence at SBC also gives visitors a chance to look beyond the current obsession with whatever launched six months ago.

Because sometimes the more interesting question is not what is new?

It is what has actually lasted?

Find them: B201

9. Pragmatic Play

Pragmatic Play is another major name worth a stop, particularly for anyone interested in the casino side of the industry.

The company's footprint spans slots, live casino, bingo and sports betting, giving it a broad view of how operators are building their content mix.

With the industry continuing to push towards larger, more connected product portfolios, that makes Pragmatic Play an interesting company to watch, and not just because its booth is likely to be busy.

Find them: C401

10. Evolution

Few companies have done more to make live casino a central part of the online gaming proposition than Evolution.

That alone makes it worth a visit.

But Evolution is also interesting because live casino has become a useful case study in how online gaming products can become increasingly similar to entertainment formats: more visual, more immediate and increasingly built around the feeling of being somewhere rather than simply placing a bet.

With Evolution at B721, it is another useful stop for anyone trying to understand where casino content is going next.

Find them: B721

The bigger picture

The interesting thing about this year's SBC Summit isn’t really the individual companies.

It’s what you can see when you put them next to each other.

Sports data sits alongside sportsbook infrastructure. Platform providers are expanding into more parts of the operator stack. Casino suppliers are becoming broader entertainment businesses.

Player behaviour is becoming a product discipline in its own right. And the distinction between online, retail, media, data and technology keeps getting harder to draw.

That’s probably the best reason to walk the floor on 29 September-1 October 2026.