Tier-1 Affiliate Teams Expand Traffic Options For Operators

Tier-1 Acquisition Mix Gets More Transparent

The latest affiliate catalogue profiles eight teams and media buying groups active in Tier-1 markets. The line-up covers Italy, Australia, Germany, Spain, France, Belgium, Austria and the US, with several groups also running worldwide campaigns.

For operators, this kind of visibility matters because traffic quality, source diversity and commercial structure often determine whether a campaign scales profitably. A catalogue that lists channels, geographies and payment models gives commercial teams a faster route to partner selection.

What The Catalogue Includes

The featured teams span paid social, search, app traffic and SEO. Get Leads lists ASO, Facebook Ads, Google Ads, TikTok, in-app, Telegram Ads and Bigo, with CPA, RevShare, Hybrid and Spend models across Italy, Australia, Germany, Spain and France.

BM Buying focuses on Facebook Ads in Belgium, Italy, Germany, Austria and Spain, using a Spend model with a 30% rate. FTD.Team works with Facebook Ads and Moloko, with worldwide reach and a Tier-1 focus, quoting CPA terms from 100 to 400 euros and above.

Masons Traffic combines Facebook Ads, Google Ads, including PPC, UAC and Demand Gen, with influencer activity and UBT. Traffuccino is centred on Facebook Ads in the US, listing CPA terms from 250 dollars and above.

On the organic side, BoringSeo targets the full Tier-1 segment through SEO, using CPA and Hybrid models. SEOGames also works through SEO, with activity in Italy and France and options including CPA, RevShare, Hybrid and a listing fee.

Kadam rounds out the list as a multi-format advertising network with direct web, mobile, in-app, push traffic and programmatic access. Its inventory spans mainstream and adult categories, which may appeal to brands seeking flexible audience reach under one commercial roof.

Why This Matters For iGaming Businesses

The catalogue shows how fragmented Tier-1 player acquisition has become. Operators no longer rely on one dominant source. They now split budgets across paid social, search, app store optimisation, influencer channels, SEO and programmatic buying to control risk and improve conversion.

Payment structure is just as important as traffic source. CPA means an operator pays for a confirmed acquisition. RevShare links partner earnings to player value over time. Hybrid combines both, while Spend models are tied to media budgets rather than player outcomes.

That mix gives operators room to match commercial terms to market conditions. In higher-cost jurisdictions, flexible deal structures can help brands test new funnels without committing to one acquisition model across every geography.

Signals From The Quoted Rates

The listed CPA figures point to sustained competition in Tier-1 markets. Get Leads quotes 220 dollars for Italy and Spain, 260 dollars for Australia, 250 dollars for Germany and from 160 dollars for France. Traffuccino lists US CPA from 250 dollars and above.

SEOGames lists CPA from 250 dollars for France and 220 dollars for Italy. BoringSeo starts from 250 euros depending on geography, alongside RevShare from 40% plus NNCO. These figures show that premium regulated and mature markets still command strong acquisition pricing.

For suppliers and affiliate managers, the takeaway is clear. Partner evaluation now needs more than headline CPA. Channel fit, compliance handling, creative strength and retention quality all shape whether those rates produce sustainable margin.

Source: iGamingCEO Telegram

🌐 Source: iGamingCEO Telegram