iGaming SEO: Lessons from a $5M Link Building Campaign

iGaming SEO Insights From a $5 Million Link Building Campaign

Michal Rochwerger shares his experiences after spending over $5 million on SEO link building over the past five years. This substantial investment highlights common errors in the industry, where budgets are often misallocated without evidence of improved rankings.

The Continued Relevance of Links

Despite advances in AI and content production, links remain a crucial ranking factor. Every day, millions of new pages are created, and search engines continue to rely on external signals, prominently links, to determine relevance.

Budget Wastage on Low-Quality Sources

A significant portion of budgets is squandered on low-quality links from directories, profiles, forums, weak PBNs, and unverified outreach. Notably, second and third-level links also fail without proper indexing, a critical oversight in the market.

Issues With Link Indexation

Research indicates that 10% to 20% of purchased links do not get indexed. This issue particularly affects large-scale campaigns, wasting significant budget portions. Professionals often overlook this, contributing to one of the most frequent mistakes.

Aggressive Link Building Strategies

PBN networks remain effective with careful management. Using auction domains for money sites can yield top rankings within weeks, even in competitive niches across diverse regions. Tactics involving hack-links and domain redirects also remain viable.

Innovative SEO Approaches

Working with universities and career centres offers untapped potential. Providing educational access can secure valuable backlinks from authoritative domains. Similarly, creating practical tools with AI, like calculators, can organically attract links.

Quality Management: The Key Differentiator

Profitable SEO campaigns differ from losing ones in their focus on quality management. Understanding the factors that genuinely influence ranking is essential, avoiding errors caused by an overemphasis on reports and scale instead of the quality and impact.

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