AffGems' Stance on Index Empire Case: Addressing Negative ROI

AffGems' Stance on Index Empire Case

AffGems, a leading affiliate programme, has publicly addressed the recent issues arising from its partnership with Index Empire. Concerns have been raised over the quality of traffic delivered by Index Empire, leading to discussions about negative Return on Investment (ROI).

Traffic Performance and Initial Concerns

AffGems signed a contract with Index Empire in December 2025. The majority of traffic was delivered in January. However, by February, the traffic volume had decreased significantly, with ongoing decreases by March. The traffic failed to meet expected quality standards, being described as 'crash' SEO traffic rather than the high-quality SEO traffic expected. Typically, such traffic should engage players for approximately nine months, but this dropped off after just one month.

Evaluation and Response

AffGems' analysis revealed only 4% of players continued activity by March. AffGems strategically reduced the non-performing traffic and achieved a 60% Outcome as Standard (OAS), ensuring full payment for effective traffic as per pre-agreed KPI benchmarks.

AffGems' Position and Future Actions

The situation highlighted grave concerns with Index Empire's traffic quality, prompting AffGems to place a hold on payments. This is a standard practice to ensure performance standards are met before disbursement. Despite the issues identified, AffGems has emphasised the professionalism and respect they expect in dealings, noting unprofessional behaviour from Index Empire.

Source: highroller_channel Telegram