Top 10 iGaming Brands in US: Profits in World's Largest Market

Top 10 iGaming Brands in US: Profits in World's Largest Market

According to Blask, the projected Competitive Earning Baseline (CEB) for the US iGaming market in 2025 is $79.8 billion, significantly surpassing the UK, which is second to the US in size. Notably, two-thirds of this revenue is generated by offshore brands.

Licensed Versus Offshore Operators

Among 362 monitored brands, only 73 possess licences in at least one US state. The leading five operators collectively manage 42.4% of the market share by Brand’s Accumulated Power (BAP).

Within the top 10, only FanDuel, DraftKings, and BetMGM are licensed. Bovada, without any US license, leads with a CEB of $9.23 billion, capitalising on states lacking iGaming regulations like California, Texas, and Florida, which contribute nearly 40% to its CEB.

Offshore Brands and Emerging Trends

Noteworthy is Rainbet, an offshore brand exploiting influencer marketing, drawing significant US player interest despite the absence of a formal market presence.

Annual Growth and Market Dynamics

All top 10 brands, apart from BetUS and MyBookie, experienced CEB growth year-over-year. BetMGM, Betplay, and Ignition Casino observed the largest increases. Rainbet's rise in BAP was most notable, moving from almost no market share in 2024 to 3.8% in 2025, achieving sixth place.

Source: igamingceo Telegram