Efficient Social Media Management in iGaming Projects

Efficient Social Media Management in iGaming Projects

Mylana Falina, SMM Team Lead at RedCore, reveals her strategy for managing over 50 iGaming projects without expanding the team excessively. After 2.5 years in the industry, she formulated an approach based on three core pillars.

Prioritising Automation

Manual processes can overwhelm a team. In an industry with vast content demands, automating tasks frees up time for creativity and strategy. As Falina states, 'everything a robot can do, a robot should do'. This approach optimises unit economics and allows the team to focus on high-value tasks.

Emphasising Deep Localisation

Entering diverse markets like Brazil or India does not necessarily require local hires, which can be costly and complex. Instead, Falina advocates for thorough research: understanding audience nuances, local consumption patterns, and cultural codes is crucial for success. This ensures content resonates without merely translating text.

Focusing on KPIs and Measurability

Clear goals and metrics are essential. Without them, social media efforts can become aimless. Falina highlights the importance of setting quantitative and qualitative metrics. These KPIs help assess project success and allow for timely adjustments if strategies prove ineffective.

A streamlined SMM team in iGaming isn't about numbers but processes that leverage automation and analytics to drive success.

Source: iGaming Inside Telegram