The Future of Facebook and Traffic Managers

The Future of Facebook and Traffic Managers

Facebook's role as a leading traffic source is being scrutinised. In a recent podcast, Nikolay Diveroli and guest Arseniy, Head of Affiliates at NDA, discussed whether Facebook will continue to dominate as a traffic source or if new channels are being favoured.

Alternatives on the Rise

Arseniy mentions that advertisers are gradually moving away from Facebook due to declining quality. The emergence of spend-deals allows advertisers to demand better quality traffic, making them increasingly attractive. Accordingly, advertisers are turning to ASO, SEO, and PPC for higher returns on investment.

The Role of Affiliate Managers

Affiliate managers must understand traffic sources. According to Arseniy, they provide not just affiliate links, but valuable insights on what and where to promote, and which platforms have functional payment systems. This knowledge can be accumulated in about half an hour by researching existing traffic sources and their conversion potential.

Source: highroller_channel Telegram