Understanding the Value of Streamer Traffic in iGaming
Understanding the Value of Streamer Traffic in iGaming
The Unmatched Power of Streamer Traffic
At G GATE CONF, Dmitry LORD Treputin highlighted why streamer traffic is currently the most effective source in the iGaming industry. It offers unparalleled opportunities to engage with potential clients for up to 20-25 minutes. During these sessions, streamers can demonstrate how products work, discuss promotions and bonuses, and even showcase live winnings. Most importantly, streamer traffic can effectively guide viewers toward making deposits.
Calculating Costs and Potential Losses
When evaluating the cost of streamer traffic, Dmitry advises adding approximately 30-50% extra to account for potential losses. This accounts for the fact that influencers may gamble with some of the money received, providing genuine emotions and building trust among viewers. However, it is crucial to monitor the level of stakes, especially with high rollers who might leave a significant portion of their earnings in the casino.
The Challenge of Traffic Conversion
A notable challenge with streamer traffic is the 15-20% loss in conversion. Many viewers may be enticed to immediately search for the brand and register directly, bypassing the provided links. The implication here is that while streamers bring new users, not all will follow the intended referral paths. Dmitry suggests accounting for an additional 15-20% of first-time deposits coming in through direct searches to accurately assess streamer traffic performance.
Advice for Emerging Streamer Teams
New streamer teams might find it challenging to negotiate favorable terms. Dmitry advises these teams to be aware of and adapt to intense market demands, as experienced influencers often leverage their established presence to negotiate better deals, sometimes using trust multipliers ranging from 1.2x to 2x.
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